If I Ever Have To Read Another Influencer’s Article I’ll Sudoku Myself
Influencers are repulsive.
They can only offer phrases that Tim Ferris has already said, much more eloquently. Again and again, the same advice, the same lists, the same books. The same photos, the same articles, the same tweets. Meditation, saunas, ice baths.
Subscribe to their newsletters: short articles, five-word phrases. Perfect for the TikTok era. Moralizing about hard work, or promoting the opposite: ‘Take a moment to enjoy the view, bro.’ I imagine the choice depends on who Chris Williamson’s last guest was. It’s exhausting.
They have transformed a digital culture that promised to be freer by leveraging what makes each of us unique, into a competition to become a golem, animated by the list of the 100 most-read self-development books on Goodreads. David Deida’s superior man has turned out to be a golem!
And let’s not even talk about their courses.
The first step to getting rich: sell a course that teaches how to get rich.
They’ve forgotten that the people they’re trying to emulate didn’t achieve their success by having millions of social media followers, but because they were already successful people, they have an army of people eager to hear what they say.
Stop trying to be just another charlatan. Become someone worthy of admiration, and then offer what you’ve achieved to the rest.